Gellar has a history with McDonalds. In 1981, she did a now famous Burger King ad that mentioned the competitor by name. At the time this was outrageous and McDonalds sued the 4 year old. In 2002, Buffy Summers got a job in a fast food place called the Doublemeat Palace and, according to Joss Whedon, this was the first episode that caused sponsors to threaten to pull support (due to the portrayal of the fast food industry). Whedon said that Buffy working at Doublemeat Palace “made the advertisers very twitchy”.
If Sydney Roberts (Gellar) were to ask her assistant to get her a Big Mac for lunch, that would be product placement. If, however, the entire episode consists of Ms Roberts and her father trying to convince Kelly Clarkson that the folks who make Big Macs are a good company worth singing a jingle for, that is a 30 minute ad for McDonalds (well, actually a 23 minute ad for McDonalds. The usual 7 minutes of ads for other stuff will most likely break it up.)
Alexandra Surer plays a McDonald’s executive in THE CRAZY ONES pilot.
In the early days of television, a program (The Jack Benny Hour, for instance) often had only one sponsor, and the show’s host would refer to that sponsor frequently, and sometimes humourously. The concept is not entirely a bad one. The corporation involved sometimes decided to not interfere with content and to become positively associated with good programming (like Kraft did with Kraft Television Theater).
When commenting on THE CRAZY ONES, this blog will also comment on the corporate guest star of the week. After all, it’s part of the program.
This fall, Sarah Michelle Gellar will star along with Robin Williams in a new CBS sitcom titled THE CRAZY ONES. It will air Thursdays at 9pm beginning 26 September.
On January 22, Buffy Anne Summers will be 30. In celebration of that milestone, Warner Bros. has purchased the rights to the character and is planning a feature film. he script will be written by Whit Anderson, who was a big Buffy fan when the series was on, and who convinced Charles Roven and Steve Alexander to produce the film. Joss Whedon is not involved.
Someone at Warner Brothers likes female superheroes. They are doing a Wonder Woman TV series next year as well.
Whedon reacted with resignation and humour to the announcement. He joked: “This is a sad, sad reflection on our times, when people must feed off the carcasses of beloved stories from their
youths – just because they can’t think of an original idea of their own, like I did with my Avengers idea that I made up myself.” (referring to the Avengers movie he is writing and plans to direct).
I’m going to wait awhile before judging this project. I really want to see a Buffy film if it’s done right, and I have no reason to think that this Whit Anderson person cannot turn out a good script for this. (I can find out almost nothing about her except that she was a big fan of Buffy when it was on television.)
I will say that Sarah Michelle Gellar should not play Buffy again. That would be a step backwards for her. She would be better off with a cameo in the film. But there is a little problem with that. She can’t really come back as a character the same age as Buffy. In that case she might as well play Buffy. There were two adult female characters in BTVS that come to mind and they both died; that is, Buffy’s mother and Jenny Calendar. Gellar would probably need to have a cameo as a vampire.
Eureka’s Douglas Fargo (Neil Grayston) has a thing for Buffy the Vampire Slayer. Wouldn’t it be great if Sarah Michelle Gellar turned up in an episode? She could be researching a film role, or more plausibly, he could encounter her at a Joss Whedon convention like the one happening in Oakland this November. The effects of one of Eureka’s more interesting experiments could follow him there and somehow Gellar and maybe a few other Buffy celebrities could get swept up in the effects.