Sarah Michelle Gellar does comedy well. Check out her appearances on Saturday Night Live, especially the skit she did with Cheri Oteri. And Robin Williams can make anything funny. What’s going to make THE CRAZY ONES interesting is the show’s presumed weekly corporate guest star, the first of which is McDonalds.
Gellar has a history with McDonalds. In 1981, she did a now famous Burger King ad that mentioned the competitor by name. At the time this was outrageous and McDonalds sued the 4 year old. In 2002, Buffy Summers got a job in a fast food place called the Doublemeat Palace and, according to Joss Whedon, this was the first episode that caused sponsors to threaten to pull support (due to the portrayal of the fast food industry). Whedon said that Buffy working at Doublemeat Palace “made the advertisers very twitchy”.
If Sydney Roberts (Gellar) were to ask her assistant to get her a Big Mac for lunch, that would be product placement. If, however, the entire episode consists of Ms Roberts and her father trying to convince Kelly Clarkson that the folks who make Big Macs are a good company worth singing a jingle for, that is a 30 minute ad for McDonalds (well, actually a 23 minute ad for McDonalds. The usual 7 minutes of ads for other stuff will most likely break it up.)
In the early days of television, a program (The Jack Benny Hour, for instance) often had only one sponsor, and the show’s host would refer to that sponsor frequently, and sometimes humourously. The concept is not entirely a bad one. The corporation involved sometimes decided to not interfere with content and to become positively associated with good programming (like Kraft did with Kraft Television Theater).
When commenting on THE CRAZY ONES, this blog will also comment on the corporate guest star of the week. After all, it’s part of the program.
THE CRAZY ONES. It will air Thursdays at 9pm beginning 26 September.